QuickPlay Media, a specialist in mobile TV and video solutions, and Amobee Media Systems, the provider of advertising solutions for mobile, are teaming up to provide mobile service providers with the ability to launch advertising funded mobile video.
Amobee and QuickPlay offer a full-service mobile video advertising solution that attracts new users to mobile video and unleashes new advertising revenue opportunities for providers. The joint solution also gives brands the opportunity to buy rich media mobile ad inventory. As part of this collaboration, Amobee will work with advertising agencies to source the ads, as well as provide ad server capabilities and dynamic ad selection based on available user profiles and contextual information. QuickPlay's OpenVideo media management platform will power streaming video and provide dynamic, real-time video ad insertion. Amobee and QuickPlay say they provide comprehensive, unified reporting, including key metrics such as ads watched and the precise amount of time each ad is viewed.
"As new content is made available to mobile subscribers, service providers are looking at new ways to stimulate mobile video demand," said Wayne Purboo, president and CEO of QuickPlay Media, "This exciting partnership with Amobee is yet another example of our commitment to bring mobile video to the masses. Clearly, advertising will be a large part of the business model for mobile media and together with Amobee, we look forward to further lowering the barrier to entry for consumers to enjoy mobile video services."
"Our goal is to help operators build a profitable revenue stream from advertising and give their subscribers the ability to consume more for less," said Zohar Levkovitz, CEO of Amobee. "By partnering with QuickPlay, we are making it even easier and quicker for operators to add rich advertising to their video services."
The solution's first implementation was Vodafone Italy's FreeVideo service, which gives Vodafone Italy 3G users free access to a wide range of high-quality, local and branded video content.