Celltick Technologies, a specialist in active mobile marketing solutions, has today announced it has won a contract worth over $5.7m with MTS Ukraine. The agreement will bring interactive cell broadcasting to MTS's subscriber base of 19.8m and enable it to drive take up of value added services such as information and entertainment services.
"This is a very exciting opportunity for Celltick," comments Stephen Dunford, CEO Celltick. "This gives us entry into one of the largest operators in the world and is the first venture of many that we hope to generate through our strategic partnerships in this rapidly developing and high growth region."
Celltick will be working on the deployment in conjunction with SITRONICS Telecom Solutions, a leading provider of telecommunications IT and microelectronic solutions in Russia and the CIS.
MTS is the largest operator of cellular communication in Russia and CIS countries. It is the leading operator in Ukraine with over 4,500 base stations but its licence portfolio also includes the majority of regions of Russia, Belarus, Uzbekistan and Turkmenistan. Combined with the population living within an operative range of its network, MTS has a potential customer base of 230 million people making it one of the largest operators in the world. MTS will be using Celltick's premium LiveScreen Media products in order to help drive take up of value added services and promote mobile advertising opportunities.
Celltick's LiveScreen Media platform broadcasts targeted marketing messages across the idle screen of mobile phones, turning the handsets into a series of personal interactive billboards.
