The Mobile Marketing Association (MMA) today announced the addition of 33 new members, bringing its global membership to close to 600 member companies. This is said to signify a more than 350 percent growth rate in membership in the past two years.
Its membership base is said to represent some of the largest brands in the world, as the MMA continues in the development of guidelines and best practices to encourage the adoption of mobile marketing and ensure a positive consumer experience world-wide. The MMA's Code of Conduct, Consumer Best Practices and Mobile Advertising Guidelines are also said to have helped to define the playing field for companies entering mobile marketing globally.
"Our MMA membership continues to proactively and collaboratively drive the adoption of the mobile channel world-wide," said Laura Marriott, president of the MMA. "The MMA and its members have spent the last few years laying a solid foundation for growth and we look forward to making 2008 the year for mobile marketing globally. We are particularly excited about our launch in Latin America and look forward to bringing our experiences in the creation of a sustainable channel for mobile marketing to our newest region."