Tjat, specialist in seamless mobile messaging solutions, is showcasing its new messaging services on the new ‘Ultra Low Cost Smart Phone' at MWC.
The phone retails under $25 and is set to provide affordable services such as ‘MIM, and picture downloads' to third world countries. One of the key benefits includes the unique ability to set up a service in the users' native language. TJAT are part of the mobile ULC2 Alliance with Jurong Technologies, leading ODM handset manufacturer, Infineon Technologies AG, leading platform and chipset manufacturer, and Brightstar, the leading global distributors of handsets.
Market research firm Gartner estimates, that mobile instant messaging will gain huge momentum. In the year 2008, 2.8 trillion messages will be sent via that channel. This is a growth of 19.6 per cent compared to 2007. Revenues are expected to grow by 15.7 per cent to 60.2 billion US dollars in 2008. Tjat's browser-based service bridges the gap between the mobile and PC based Internet world by offering access to online Instant Messaging accounts like Yahoo, ICQ and MSN – with communities in excess of 300 million users.
According to Dr. Oleg Golobrodsky, EVP and Chief Product Officer of TJAT, "The New Smart Entry phone will be affordable by all segments of society giving all the ability to communicate. We are sure that this is a truly life changing development for people living in third world countries, allowing them access to communication services that many take for granted."