The Mobile Marketing Association (MMA), which represents more than 550 member companies worldwide, has today announced it has partnered with the Irish Mobile Messaging Forum (MMF) to launch the Mobile Marketing Association Ireland (MMA Ireland). MMA Ireland will be chaired by Eamon Hession, CEO of Púca and former chairman of the MMF.
MMA Ireland's member companies include Vodafone, O2, Meteor and 3 as well as a variety of Irish technology and services companies. MMA Ireland will work to promote industry guidelines and best practices in mobile marketing and help build a sustainable ecosystem for the mobile marketing industry in Ireland, as well as globally. MMA Ireland will become part of the MMA EMEA regional chapter.
Eamon Hession, CEO of Púca and chairman of MMA Ireland welcomed the move, commenting, "Becoming part of the MMA is an important step forward for the Irish mobile marketing industry. MMA Ireland will represent all branches of the industry, from mobile operators to those working in the mobile marketing sector. Irish companies will now have a direct input into setting the European and global mobile marketing agenda. The MMA is the primary body devising and promoting standards in mobile marketing worldwide, including Bluetooth marketing, mobile Internet advertising, SMS and other new forms of permission-based mobile marketing. Our goal for Ireland is to emerge as a world leader in innovation and best practices in mobile marketing."
"Ireland has played a significant role in international mobile development, particularly in the areas of mobile applications, technology, research and mobile marketing expertise. We are always looking to align ourselves with the industry's leaders to ensure we are achieving our global goal of educating and evangelising the mobile channel for marketing purposes. We look forward to working with our newest membership companies in Ireland to develop our global industry," said Laura Marriott, president of MMA.
MMA Ireland members will have access to a number of global MMA services and benefits, including codes of practice, research activities, seminars, conferences and policy development. MMA Ireland will also have an honorary seat on the MMA's EMEA regional board of directors. MMA membership is open to companies, academic institutions and individuals actively engaged in the global mobile marketing industry.