O2 has appointed mobile media company Player X as the official aggregator for its mobile games catalogue.
Under the terms of the deal, Player X will work with more than 20 established mobile games publishers to take their games through QA, deployment and porting to publication on O2's mobile games portal.
"We searched high and low for a company that could mix commercial savvy with operational delivery of QA, porting and deployment. Thanks to a long-standing relationship with Player X, we had such a company on our doorstep and we‚re confident this relationship will mean our mobile games partners‚ content will reach our customers in the fastest possible time," said Antony Douglas, Head of Games at O2 UK.
The announcement follows Player X‚s recent moves in ramping up its presence in the mobile games market by partnering with companies such as Sky TV and EMI Music and extending its relationship with FremantleMedia by adding a PrizePlay element to evergreen titles such as Family Fortunes and The Price Is Right.
"We've worked with O2 for a number of years and are delighted with this development. Our knowledge of the market and our new porting and QA facility in India means that we offer an end-to-end solution for all global mobile games publishers," said Tony Pearce, Player X CEO.