3, the UK’s first video mobile network, today announces a partnership with EMI Music UK, the major record label, to supply full-length audio tracks directly to over 3 million customers on the 3 network.
3’s customers will be able to access all the artists that EMI Music UK has mobile rights for, which includes tracks from Robbie Williams, Kylie Minogue, Coldplay, Jamelia, Joss Stone and Norah Jones.
The agreement will enable customers to enjoy new releases on EMI Music UK’s labels which include EMI Records, Parlophone, Relentless, Virgin as well as back catalogue material. The hottest and freshest 100 EMI Music UK’s tracks will be available to customers to download in either WMA or AAC format depending on their handset.
This announcement builds on 3’s music offering which includes full-length videos from Sony BMG and music videos from independent label artists through VidZone. 3 was the first mobile network to launch full-length music videos over mobile in August 2004 and has since recorded a number of firsts including a world first with Robbie Williams launch of his single “Misunderstood”on the 3 network ahead of TV and radio. Natasha Bedingfield and Rooster have also had concerts streamed live to 3’s customers
Bob Fuller, Chief Executive of 3 UK, comments: “3 is leading the way in developing the exciting opportunities of 3G mobile technology. Music is one of our most popular services and through this deal our customers will be able to enjoy the very latest audio tracks from top artists like Kylie, Robbie and Coldplay.”
Dave Gould, Commercial Manager, Digital Media for EMI Music UK, comments: “We’re delighted to bring EMI Music UK’s labels to 3. 3 is a leading network in bringing mobile music to their customers and we’re really excited about the possibilities of putting more great music into the hands of millions of mobile users.”