20:20 Logisitics to take a minimum 250,000 handsets
Emblaze Mobile Ltd., the handset design and manufacturing house and member of the Emblaze Group, today announced its first major European agreement with 20:20 Logistics Europe’s leading distributor. 20:20 Logistics, part of the Cauldwell Group of companies, is a value added distributor utilising sales, marketing and logistical expertise in over 7000 points of sales across Great Britain providing products and services to a wide variety of customers.
According to the agreement, 20:20 has committed to purchase a minimum of 250,000 Emblaze branded handsets, within a 12-month period and to distribute them directly to operators and through retail outlets in the UK and Ireland. 20:20 will be Emblaze Mobile’s exclusive distributor and will be supplying a selection of devices from the Emblaze range that was launched at 3GSM in February this year.
“We have launched both our unique branding and our bold and fresh range of handsets,” said Laurence Alexander, CEO, Emblaze Mobile. “We are now excited that we can bring these directly to the UK market using 20:20’s great experience and flexibility. This deal puts Emblaze firmly on the map and will for the first time bring Emblaze branded handsets to UK mobile users.”
“Emblaze is a stylish, dynamic brand that presents an exciting opportunity. 20:20 is looking to drive incremental business in all sales channels and it is clear that the Emblaze management team is aiming to do the same. It is determined to succeed in gaining substantial market share. The arrival of Emblaze is good news for 20:20 and very good news for our customers. We will be aiming to exceed Laurence Alexander’s expectations.”
A spokesperson for 20:20 Logistics said: “We have been in lengthy discussions with a number of new manufacturers to help support our customers’ development plans and we must say that Emblaze stands out by a mile! It excels both in terms of the quality of its new phones and the willingness to invest significantly in the UK. “
“Emblaze is a stylish, dynamic brand that presents an exciting opportunity. 20:20 is looking to drive incremental business in all sales channels and it is clear that the Emblaze management team is aiming to do the same. It is determined to succeed in gaining substantial market share. The arrival of Emblaze is good news for 20:20 and very good news for our customers. We will be aiming to exceed Laurence Alexander’s expectations.”
20:20 will provide a total fulfilment solution covering; warehousing and logistics, inventory management coupled with next day delivery, handset customisation, and management of online sales and fulfilment. The agreement with 20:20 will give Emblaze access to the widest possible product distribution so allowing Emblaze to continue to focus on care sales and marketing and product development.
The new portfolio has been developed for a need but designed for a lifestyle. Amongst those to be managed by 20:20 will be:
Desire 20: Undeniably a head turning swivel screen top-of-the-range camera phone, with a massive 2 megapixel image, the Desire 20 can take ultra-detailed shots to compete with any dedicated camera. A high-quality MPEG4 Camcorder captures all the action plus an MP3 with 64MB built-in memory means there’s bags of room for favourite tracks. With some great Java-based games, it’s a complete entertainment system in your pocket.
Sting 10: For sharp design and a rich multimedia experience, the Sting 10 is a suave, polished package. Photos and videos are a breeze with the 1.3 megapixel camera with flash and 4x digital zoom while MP3s sound pitch perfect through the stereo speakers. But its coolest feature is the button-activated automatic slider – devilishly debonair.