Tele2, the alternative pan-European telecoms company, has launched the first worldwide free TV station available on 3G mobile phones, via its own TV channel Tango.TV (TTV).
The development centre located in Luxembourg is in charge of applying the convergence strategy and has also created an Internet radio, Sunshine Radio Luxembourg, also available on 3G phones.
The streams are available to any customer from the new wap portal T.TVMobile (wap.ttv.lu).
Lars-Johan Jarnheimer, CEO of Tele2 said, “With the launch of this TV over 3G service, Tele2 is showing that it is at the leading edge of mobile technological developments. We look forward to monitoring the development of this service in Luxembourg to learn about customer behaviour, which we can apply later to our other mobile markets.”