Cartoon Network has announced the launch of its mobile services featuring Tom and Jerry, The Flintstones, The Powerpuff Girls and a whole host of its other world famous characters in a new deal with Zed in the UK.
Zed will now market the Cartoon Network mobile content via its website, www.getzed.co.uk, to its customers.
The deal is aimed predominantly at phone users between the ages of 10 and 25. Visitors to the site will be able to download innovative java games, colour wallpapers and polyphonic ringtones featuring classic and contemporary characters to their phones. All content is developed by Macrospace Ltd.
“This represents another super distribution opportunity for Cartoon Network to reach beyond our mobile operator partners to provide Cartoon Network fans with our compelling Java games, ringtones and screensaver content,” said Mitch Lazar, Vice President Wireless & Emerging Technology for Turner Broadcasting. “Zed is a well-established and a recognised leader in mobile device offerings online and we are keen to work with such a company in this arena.”
Based on much loved characters known through Cartoon Network’s television channel, the mobile games offering includes Yogi Bear’s Pic-A-Nic, Dexter’s Laboratory Security Alert, The Flintstones’ Grocery Hunt, Samurai Jack’s Samurai Showdown, Courage The Cowardly Dog’s Haunted House, Tom and Jerry’s Cheese Chase Game and The Powerpuff Girls’ Bad Mojo.
There will also be wallpapers and ringtones from top shows including Top Cat, Scooby Doo and The Jetsons available.
“It is becoming increasingly common for children to own mobile phones at an ever younger age, and it is not just to call mum and dad. They want to have access to all their favourite cartoon characters. We offer our customers a hand-picked selection of colour graphics, ringtones and games available to download quickly and easily via our web site.” commented Mark Harris, product director at Zed. “This partnership is indicative of the standards we are setting in the mobile services market, by offering people of all ages exactly what they want. We are delighted to be able to offer our mobile customers their favourite characters from the popular Cartoon Network channel.”
The deal is also effective in Austria, Finland, Germany, Ireland and Switzerland.