First Mobile Music Deal of Its Kind, Covering T-Mobile Markets Across Europe; Extensive Marketing Campaign Starting in October 2004
Motorola, a global leader in wireless communications, and T-Mobile International, one of the world’s leading companies in mobile communications, has today announced an alliance with global superstars and multi-platinum selling band The Black Eyed Peas.
The agreement with the Black Eyed Peas is the first of its kind and incorporates a series of new wireless, on-line, and radio promotional activities. These include competitions to win concert tickets when purchasing a Motorola E398, an exclusive opportunity to be among to first to listen to the Black Eyed Peas’ new material, a chance to actually meet with the band, and even visit them during the shooting of their next music video. One fan will also get the opportunity of a lifetime to create the “official ringtone” for the band’s new album, which will be available as a download from t-zones.
This unique marketing relationship will establish The Black Eyed Peas as the first group in Europe to take full advantage of the benefits of mobile music, including “mashing,” video editing and live concert theme packs. In addition, exclusive Black Eyed Peas content, such as realtones, wallpapers, videos and Mobile Jukebox music tracks, will be available through T-Mobile’s t-zones services which can be accessed via a dedicated t-zones button on the Motorola E398 handset.
Motorola and T-Mobile customers will have unique and exclusive access to newly released content from the Black Eyed Peas, as well as many first time services.