Mobile marketing software underpins key marketing channel
Enpocket, the leading mobile marketing solutions provider, has licensed its mobile marketing software, the Enpocket Engine, to Vodafone UK to deliver marketing and CRM communications direct to the mobile phones of its customers.
Vodafone UK is currently using the Enpocket Engine, the world’s most widely used mobile marketing software for SMS, MMS and WAP, to inform and educate customers of its range of products and services.
The Enpocket Engine has been fully integrated with existing enterprise systems to provide one user interface for in-house mobile CRM.
Vodafone UK selected the Enpocket Engine, after the competitive review, for its:
– Analytics and profiling capabilities – Acting on detailed reports of customer behaviour, Vodafone UK can set rules and triggers to get the right message to the right customer
– Scalability – Enpocket Engine handles millions of messages daily, giving Vodafone UK confidence for reliable delivery during peak periods
– Flexibility – With the ability to handle SMS, MMS and WAP, the Enpocket Engine is a future proof application
– Speed of delivery – The full system was rapidly implemented. The user-friendly web interface and wizards system means Vodafone can rapidly design and deliver tailored communications for core services
Enpocket now provides the preferred technology and solutions to many of the world’s leading operators. As well as the award winning mobile marketing work it has done to boost Orange’s mobile Internet revenues, Enpocket also works with companies such as T-Mobile, 02, Vodafone Japan and Elisa (Radiolinja) amongst others.
“Operators and brands that want to provide high-impact mobile CRM to their customer base need feature-rich software that is capable of detailed segmentation and profiling. Winning the Vodafone UK account after a comprehensive competitive review is a resounding confirmation of the strength of the Enpocket Engine,” said Jonathon Linner, CEO, Enpocket.