Mobileway, the global leader in mobile messaging, marketing and entertainment, announced today that Romanian GSM operators are connected to its Global Hub. Mobileway’s customers will now be able to offer their contents and applications (ring tones, images, information, marketing campaigns, etc.) to 7 million Romanian mobile phone users.
Bernadette Lyons, Mobileway Managing Director UK, said: “Our strategy is to offer a maximum of direct connections with Premium billing capabilities to mobile operators world-wide. These new connections add to the 150 Mobileway manages today. The launch of services into Romania was in response to a strong demand from our customers.”
Mobileway will be able to offer its clients two types of services:
– SMS direct connections to 7 million Romanian mobile subscribers
– SMS Premium billing capabilities for a wide variety of content through short codes
Mobileway is expecting traffic of 500 000 SMS per month in the first two months increasing to 2 million SMS messages per month over the next six months.