Managed services provider End2End has added a mobile search string to its bow by signing Medio Systems to its portfolio.
Medio provides white label mobile search and advertising solutions in the USA, and hopes to use End2End’s managed service framework to increase sales in Europe. Medio’s system profiles subscribers based on their searches and responds with personalised recommendations and merchandising offers.
Morten Jensen, Vice President of Sales and Marketing at End2End said, “Relevant mobile search that is intuitive and simple to use has become an important part of a network operator’s mobile data business as it complements and enhances a mobile data proposition.”
Lee Joseph, Managing Director EMEA of Medio Systems said MedioSystems selected End2End as its managed services partner in Europe “due to their proven track record in the management of mobile data services”.
“This partnership allows us to rapidly scale our business while offering our customers both speed to market and reduced start-up cost,” he added.
Hosted and outsourced services have become a hot issue over the past 18 months, with the bigger vendors concentrating on the area to protect their own revenues.