71% of users in a trial conducted amongst students in the UK have said they would be prepared to pay extra to have a better mobile browsing experience.
Taking part in a survey comissioned by InfoGin, 69% of respondents agreed that if InfoGin’s technology was implemented by their operator, they would surf the Web on their mobiles more often and would be willing to pay an additional fee for access a the servicethat improved the mobile internet surfing experience.
Prior to the trial, two in three students found surfing the Internet on their mobile such a poor experience that they gave up trying.
During the trial period, 1,000 students from five UK universities accessed the internet through InfoGin’s Intelligent Mobile Platform. Users picked three web sites and accessed them using InfoGin’s platform and again without using it. As a result, 69% commented that the experience was “useable or enjoyable” when accessed through InfoGin. Prior to the trial, only 18% of users found mobile Internet services to be satisfactory.
The trial was conducted over three months period, ending in March 2007.