TeliaSonera’s 3G Spanish mobile operator, Yoigo, has signed its first 100,000 subscribers, the operator has said.
Launched on December 1, 2006, the fourth operator in the Spanish market has signed up more than 93,000 active customers and 120,000 orders from prospective subscribers, TeliaSonera said.
Kenneth Karlberg, President of Mobility Services at TeliaSonera, said, “Thanks to our easy to use services with attractive pricing on the Spanish market we are now able to celebrate reaching 100,000 customers in such a short time.”
Yoigo counted down to the 100,000th subscirber on its website, www.yoigo.com, and as a marketing gimmick offered its customer number 100,000 a trip for two to Helsinki to watch the Final of the Eurovision Song Contest on May 12. Yoigo also offered free text messages to all its subscribers the day after it reached 100,000.
Yoigo competes head-to-head with the three big multi-nationals.
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