Ex-Mobile 365 EMEA vp Bernadette Lyons has joined End2End as managing director of its value added services business, replacing current boss Atte Miettinen at the end of the year.
End2End, owned by Mach, operates as a standalone company but it looks as if her brief will be to drive the company to work more closely with its parent.
Before joining End2End Lyons was the Chief Operating Officer of Digital Rum.