Channel 4’s schedule is now available on BT Movio, a wholesale service for UK mobile operators to combine live TV and digital radio content onto mobile phones. The full range of Channel 4 content, including popular programmes such as Hollyoaks, Countdown and Deal or No Deal will be simulcast to mobiles and home TVs.
Previously, Channel 4 Short Cuts, a made-for-mobile channel of programme highlights was broadcast on the BT Movio service. Channel 4 will now provide a full service with the exception of some film, sport and US-produced content.
Launched in October 2006 with Virgin Mobile, BT Movio is the first wholesale mobile TV and radio service in the world that combines live TV channels, DAB digital radio, a 7-day programme guide and ‘red button’ interactivity. It is also the only mobile TV service available in the UK that boasts a line-up of the most popular live TV channels from the UK’s biggest broadcasters. Live TV content is now available on the BT Movio service from BBC One, ITV1, Channel 4, E4 and ITN News.
Emma Lloyd, Managing Director, BT Movio said “Consumers gave us a clear message during the BT Movio pilot that they want the full, live TV channels they are familiar with at home on their mobile, rather than watered down highlights. At launch we indicated that Channel 4 would move to full simulcast as soon as possible and I am delighted that we have been able to deliver this so quickly.”
“Channel 4 is known for its innovative programming and a key part of our public service remit is to make our award winning content available across multiple platforms. We are delighted to have simulcast broadcast for both Channel 4 and E4 on the BT Movio service so consumers can enjoy our programming wherever they are.” said Riccardo Donato, Head of Telephony Business Development at Channel 4.