Anyone interested to see Sony Ericsson’s ad for its Cyber-shot phones (the K800 and K790) can do so at the link below. It’s got tennis in it and is in no way similar to all those Nike/ Adidas football ads of players kicking the ball to each other.
The ad is first being shown today in Hong Kong. We were going to think of some puns about servers, the net and so on but we weren’t creative enough.
Certainly not as creative as Dee Dutta, CVP and Head of Marketing for Sony Ericsson who said, “Rooftop tennis is about challenging people’s current perceptions of tennis as a sport bound by courts & nets and at Sony Ericsson we want to challenge consumers to think more innovatively about how they can use their mobile phones.”
See, that’s where all those British tennis players have been going wrong, dimly perceiving the game to be bound by courts and nets, when the funky Slovakians and Serbians know it’s all about jumping into occupied rooftop paddling pools.