Nickelodeon, Paramount Comedy and MTV sign up
MTV Networks International, owned by Viacom, and T-Mobile, have announced a partnership to deliver MTVNI’s portfolio of entertainment brands to mobile TV subscribers across T-Mobile’s European markets. The deal is the first time MTVNI’s premier content has been made available to T-Mobile subscribers for mobile TV in Germany and Austria and later in the UK.
MTV Music and Shorts are available now in Germany and Austria. Nickelodeon animations are available in Germany now and in Austria from September. MTV Music is a back-to-back simulcast of a music video hits TV channel. MTV Shorts is a mobile TV channel of shows optimised for mobile, along with made-for-mobile programming such as Head & Body – an eight-mobisode comedy adventure.
In addition to these three channels, UK subscribers will soon be able to experience comedy routines and clips from Paramount Comedy shows. In the UK, MTV Shorts & MTV Music are known as MTV Snax & Trax, respectively.
Gideon Bierer, Senior Vice President, Digital Media, MTVNI commented, “This multi-market multi-brand strategic partnership gives T-Mobile subscribers access to the most diverse portfolio of entertainment brands available today on mobile TV. MTV Networks is uniquely positioned to help operators drive their mobile TV businesses by providing consumers with access to our world class brands on-the-go, including clips from hit shows such as Nickelodeon’s SpongeBob SquarePants and MTV’s Pimp My Ride.”
“T-Mobile is committed to making mobile TV a successful and fulfilling service for our customers and we are very pleased to now offer the exciting content from MTV Networks International. The MTV brand is one of the best known in Europe and fits well with our strategy for providing mobile TV content that our customers know and will enjoy. T-Mobile is especially proud to be the mobile operator for MTVNI’s first multi-market and multi-brand mobile TV partnership in Europe,”” said Ingo Schneider, Vice President Mobile Data, T-Mobile International.
T-Mobile customers in Germany, Austria, Hungary and Slovakia already have access to mobile TV from a range of about 10 3G devices in each market.
MTV Networks has partnerships with 63 mobile operators globally, and MTVNI currently offers 12 channels on mobile TV across Europe in 10 countries. In the US, IFILM is available to mobile TV subscribers, and the company recently announced the availability of IFILM on mobile TV to operators across Europe last month at 3GSM in Barcelona.