Macalla Software, a European leading provider of mobile software product solutions, has today announced that it has provided the technology and services to enable O2 enhance the centralised management of its credit and debit card data within a single platform.
By utilising Macalla’s Mobile Top-Up and wallet server solutions, O2 is able to improve their offering to customers who want to top-up their prepaid phones using a credit or debit card via the O2 website, a simple, speedy and secure service. Once registered, customers input their personal details in one single area, creating a ‘single profile’ with the same PIN for all services.
Macalla’s central top-up server manages the end-to-end top-up workflow and provides the necessary interfaces to short message service centres (SMSCs), the operator’s billing system, and the bank or payment service provider for payment authorisation and settlement.
“The modular nature of the Macalla Top-Up platform allows seamless integration to the O2 portal, bringing the web channel under the robust control of single software architecture delivering a uniquely innovative and cost effective solution,” says Niall O’Cleirigh, chief executive officer, Macalla software. “Our mobile top-up solutions reduce the costs associated with deploying and operating pre-paid channels and consequently help to boost profitability.”
Macalla Mobile Top-Up is a complete end-to-end solution that enables a wide range of electronic top-up services that have been proven to reduce operational costs of existing channels and develop and expand cost-efficient new channels. It also provides the platform to enable other value added mobile commerce services including bill payment, ticketing, banking, loans dispersals and mobile fund remittance.
Colm Codd, Head of Consumer Services, O2, says: “We selected Macalla’s software platform because when we reviewed the market offerings we found that Macalla’s solution was the most feature complete product available in the market today. Also we knew that Macalla’s reputation and experience in this area is second to none. Additionally, their product provides the basis for the launch of other mobile payment services in the future.”