Motricity, a mobile content and solutions provider, has said its research indicates that MVNO activity will peak over the next three years and that content-rich offerings from global brands will dominate the market.
The most challenging hurdle for any MVNO will be convincing an MNO that opening up its network will not cannibalise existing revenue streams (30%). This appears to be leading MVNOs to avoid the traditionally high revenue business market, instead focusing on the youth (36%) and cost-conscious (28%) markets.
When asked what type of company would dominate the space in two years, 42% said that global content brands such as Disney and Sky would be leaders in the MVNO space.
50% believed that MVNO activity will peak over the next three years with extensive consolidation leaving fewer MVNOs in five years time.