Puts it down to Vodafone live!
mobilkom Austria has said that subscribers with the Vodafone live! client enabled on the handset are generating twice as much data revenue for the operator as those without it.
The operator carried three times the number of MMS in 2004 than the year before, totting up 4.3 million sent from a total customer base of 3.27 million.
The operator said that 60% of all the mobiles it sold over Christmas came equipped with Vodafone live! so it is no doubt expecting a further increase in data revenues.
mobilkom also announced that it had added 110,400 customers throughout 2004, a relatively flat number. Perhaps the small hike in subscriber numbers in a competitive market explained the operator’s decision to concentrate on its data and MMS story.
In Croatia, where subsidiary VIPnet operates, customer figures increased 8.1%, taking the operator to 1.31 million customers – the overwhelming majority of which are pre-pay.
There was less success in Slovenia where the operator blamed the lack of regulatory action to promote a competitive market framework for a rise in customer numbers of just 0.5%, despite the launch of a new marketing campaign in the middle of the year.