Guided Customer Journeys for Personalized Telecom Services as a means of Maximizing Customer Engagement
In 2015 alone, over 1.4 billion smartphones were sold worldwide. With the proliferation of smartphones all around the world, mobile bandwidth demands are increasing at an exponential rate.
Introducing Network-based Services - How NFV and SDN Technologies Contribute to the Faster Creation and Deployment of Services
The latest advancements in location-based services (LBS) are bringing about major improvements in the accuracy, the reliability and the types of services delivered to consumers and businesses.
Providing connectivity is no longer much of a factor for CSPs. While competing with OTT players, telecom operators realized that, in order to keep their heads above water, they would need to invest and implement an innovation culture including different disruptive technologies such as NFV or SDN.
Constantly increasing network usage, ever more complex service offers and the growing obsolescence of manual, time-consuming, error prone operations mean communication service providers (CSPs) must focus on optimizing their infrastructure. Self-organizing network (SON) solutions can help them to do this.