But with responsibility comes opportunity...
Mobile operators have the opportunity to differentiate themselves, secure customer loyalty and even additional revenues by providing "clean pipe" services to customers and partners, but must act before regulators and governments force through flawed rules forcing compliance, Mobile Europe has been told.
Currently, there is agreement across the industry that there is a marked increase in the amount of security threats to mobile device users. Andy Dancer, CTO EMEA of TrendMicro, told a London audience last week that the rate of growth of malicious applications is "dramatic".
"Get ready for take-off," Dancer said, "Only a lack of an apps monoculture has been saving us to date." However, both Android and Apple are now reaching sufficient scale in the apps community to attract malicious apps, experts warn.