Samsung, NXP Semiconductors and T3G Technologies, have announced the 'world's first' TD-SCDMA HSDPA/GSM/GPRS/EDGE multi-mode mobile phone. Powered by a software-defined modem capable of achieving data transfer rates of 2.8Mbps, the Samsung SGH-T578H enables about 20 times faster transfers than GPRS, allowing consumers to download several high quality MP3 files in less than a minute. The phone is based on the T3G7210 system solution featuring the industry's first soft modem empowered by NXP's Embedded Vector Processor (EVP) to achieve high data transfer and multi-mode capability.

TD-SCDMA network deployments have been completed in 10 major cities across China where there are more than 70 million potential subscribers. This network is planned to be upgraded to support Release 5 (HSDPA) of the TD-SCDMA standard during the course of 2008. With the Samsung SGH-T578H mobile phone, users will be able to enjoy the widespread deployment of TD-SCDMA infrastructure to support high-speed streaming of multimedia coverage of the Beijing Olympics 2008. With this new milestone reached by Samsung, NXP and T3G, the TD-SCDMA standard is rapidly progressing towards the current W-CDMA capabilities.
 
"Samsung has always been at the cutting edge of mobile technology. Together with NXP and T3G, we have achieved several major milestones for TD-SCDMA phones - from the first TD-SCDMA video phone to this current high data transfer rate TD-HSDPA dual-band prototype," said Mr. W.S. Lee vice president, Handset R&D Planning, Telecommunication Network Business, Samsung Electronics Co., Ltd. . "Multimedia and sharing of content will be the drivers for next-generation handsets. The combination of T3G's leading TD-SCDMA technology and NXP's very innovative EVP technology, make them obvious partners of choice to provide consumers a high-end multimedia experience in a run up to the Beijing Olympics."

"The China 3G subscription is expected to grow rapidly.  By realizing 3.5G capabilities on Samsung's SGH-T578H, NXP is driving the commercialization and adoption of next-generation wireless technologies - not only for China's TD-SCDMA standard, but also proving successful our EVP-based software-defined radio approach," said Marc Cetto, Executive Vice President & General Manager, Mobile & Personal business, NXP Semiconductors.
 
Mr. Johan Pross, CEO of T3G said, "The T3G7210 is the first cellular system solution to use NXP's breakthrough embedded vector processor to support multi-mode and multi-standard platforms, also allowing us to deal with possible changes in the standard or operator requirements. It enables mobile phone makers to offer more commercialized handsets with a broad scope of 3G multimedia applications."

Samsung's SGH-T578H is based on the T3G7210 system solution which uses the world's first 2.8Mbps HSDPA modem IC, TD60291.  NXP's Adelante VD32040 embedded vector processor enables the modem to achieve 2.8Mbps peak data rates and fully supports the 3GPP TDD-LCR Standard Release 5. The T3G7210 system solution also supports quad band EDGE and dual band TD-SCDMA with integrated multimedia accelerators to allow for the development of high-end feature phones without the need for additional external co-processors.

Actix, the specialist in Network Status Management (NSM) technologies for mobile operators, has launched a Professional Services Organisation (PSO) dedicated to helping mobile operators manage complex problems in their radio networks. 

The Actix PSO team will comprise a group of radio experts, systems architecture specialists and project managers, and will be available on a global basis.  Customers of Actix, who include many of the world's largest and most advanced mobile carriers, will be able to call on the services of the Actix PSO team to assist in solving complex network roll-out and on-going management problems, as well as NSM implementation projects.

The launch of the PSO team is a major step for Actix in the transition to the next phase of wireless network evolution. Already acknowledged throughout the wireless industry for its radio engineering and diagnostic expertise, Actix has taken the lead in supplying NSM systems to the mobile communications industry. The creation of the PSO will provide a new level of partnership with the world's leading mobile operators to allow delivery and support of those systems in a collaborative and structured manner.

"Mobile operators throughout the world are under immense pressure to deliver highly optimized networks to support customer experience expectations at minimal cost" explained Chris Larmour, Actix' Chief Marketing Office. "Actix' systems have proven to be invaluable in helping them walk the tightrope of low cost and high performance, and our customers wanted to access to the deep expertise of our engineering staff as well. To support them we have formed Actix' Professional Services Organisation, and we foresee this team growing to become a major part of our business in a very short space of time."

The Actix PSO team, led by Robert McKellar as Global Professional Services Director, will work both directly with customers and through partners to ensure customers get the right level of support. The Actix PSO team will bring proven methodologies and a comprehensive set of technical capabilities to projects, allowing the rapid deployment of Actix systems, and expert advice on the identification and elimination of radio network performance issues.  Typical projects that will be undertaken by the Actix PSO will include NSM implementation projects, cluster optimisation, frequency revisions and capital planning. As well as delivering the deep technical expertise for these projects, Actix will also provide the project management skills including detailed reporting systems to show progress to customers on problem elimination. Robert McKellar joins Actix from Amdocs, and has 20 years experience delivering Enterprise solutions to blue chip companies.

The Actix PSO team will use the full array of Actix diagnostic products and systems to support customers, including its industry leading NSM suite.  The team will also have access to proprietary intellectual property not normally available outside Actix, and will assist customers in creating full NSM solutions that deliver long term customer value.  Such solutions will enable mobile operators to maintain a consistently high state of network readiness and availability.

To create the PSO, Actix has sourced some of the most experienced people in the industry. Each member of the team brings considerable skill and experience, typically with a deep understanding of radio network performance and insights into how to get the most out of existing equipment.  In early engagements, Actix' PSO has been able to help mobile operators reduce the time taken for by areas of the performance engineering function by over 40 percent. 

The European Patent Office has awarded Roamware exclusive patent rights for its invention of a "Method and System for Cellular Network Traffic Redirection" (European Patent Number 1527653).  The invention, now embraced by the GSM Association's mobile industry standards known as "Steering of Roaming", empowers a mobile roamer's home network operator's system to direct any of its subscribers to roam on its preferred roaming partner's network when using their mobile phones abroad. 

The network-based approach that Roamware first created in its Roamware Traffic Redirection systems now permits the mobile network operators to apportion outbound roaming traffic to each other as needed, in a manner that works in all countries, for all roaming partner networks, on all mobile handsets.  Roamware's systems are now installed in over 300 mobile operator networks in more than 120 countries around the world, serving nearly one billion mobile users.

In reaching today's decision, Europe joins the governments of the United States, Singapore and India in granting Roamware exclusive patent rights in the field of steering-of-roaming.    Roamware's steering of roaming patent applications are pending in a number of other countries, and Roamware currently boasts 75 families of patent applications and over 130 patent applications filed worldwide, in addition to the several it has already been issued in various nations.

Roamware invented network-based steering of roaming, and the main techniques of traffic shaping and traffic steering employed by the world's mobile operators today.  The company deployed the first actual live installations of its Roamware Traffic Redirection systems in Europe in 2003. 

"Before we invented our Traffic Redirection - network-based steering of roaming systems - the marketplace for international roaming was somewhat inefficient.  Operators negotiating bilateral roaming agreements with each other actually had no effective way of promising each other any certain volume or type of traffic.  We created Traffic Redirection to give home operators real control over how their outbound roaming traffic is apportioned to foreign operators.  We are proud to have played this role in creating a transparent and truly competitive marketplace for international roaming, to the benefit of mobile subscribers worldwide," comments Roamware co-founder and CTO John Jiang, co-inventor of the patent granted in Europe today.

"Very few technology and innovation providers are as fortunate as Roamware, to be deployed all over the world, in so many of the world's leading mobile operators," explains Roamware CEO Bobby Srinivasan.  "Traffic Redirection was only the beginning.   Our global breadth and our expanding technical expertise permits us continually to create, and be the first to market with the types of unifying technology solutions that bridge communications communities the world over." 

Mobile Virtual Network Enabler (MVNE) Nomi-mobile has launched low cost international calling and messaging rates for UK mobile users, with the help of MX Telecom's messaging gateways.

By blending MX Telecom's flexible third party messaging gateway and Nomi's own existing telecoms infrastructure, Nomi-mobile makes significant savings on international calls and messaging.

These savings are passed on through a pay as you go mobile SIM-only pack to Nomi-mobile customers.

MX Telecom's gateways add the messaging dimension to Nomi's offering, supplying a low-cost, reliable routing gateway to Nomi customers.

Stuart Eve, CEO of Nomi said "Nomi-mobile is a flexible and convenient alternative to international calling cards which is expected to attract a substantial number of calling card and account customers. Our low-cost tariffs and mobile offering will see large numbers switching to Nomi."

The resident immigrant and migrant worker market, targeted by Nomi, is estimated to be in the region of 1.5 million users.

Nomi-mobile also offers a unique Home-talking service that can be used from a landline. Customers are able to make even cheaper calls from their landline, with the same Nomi Pay As You Go account being debited.

"This is technically and commercially a very clever launch by a forward thinking MVNE," said Mark Fitzgerald, MX Telecom Managing Director. "By tapping into the UK's international migrant communities, Nomi-mobile has a captive audience who should leap at the prices being offered."

Meucci Solutions, the mobile network quality monitoring specialist based in Belgium, have signed a contract for the testing and implementation of the roaming agreements for Digicel Suriname, one of the extended networks of Digicel Group in the South American region.

Meucci Solutions will provide Digicel with an end-to-end solution encompassing all testing and internal implementation of roaming agreements. In this scenario, the Digicel group can fully concentrate on the commercial relationship with its new roaming partners, while Meucci Solutions guarantees a fast and efficient roll out of the required testing, before launching its roaming agreements commercially.

Each partner can focus on their core-business Meucci Solutions will take care of all IREG tests, a set of technical tests performed by a mobile operator to enable their network to communicate with the network of the roaming partner. These tests verify, amongst others, the settings for voice (IR24), Camel (IR32) and GPRS (IR35). It is only when all settings for both partners of the roaming agreement have been successfully tested, that the partner networks can communicate with each other.

Next to the IREG tests, Meucci Solutions will perform the TADIG tests, necessary to guarantee the correct billing of all communication between the partner networks. At the end of a successful test cycle, Meucci Solutions issues the certificate allowing Digicel to launch the roaming agreements commercially.

To run the tests, Meucci Solutions will utilize its own Global Testing and Monitoring Platform, a network of over 60 probes active in 53 countries, and still expanding.

"This contract is the perfect example of the added value we offer our customers. We use our proper network and take over the entire technical aspect and the coordination of the implementation. Through standard and extensive reports, Digicel is kept up to date on the most recently progress. Digicel can concentrate on their core business, being the commercial aspect of the roaming agreements, whilst we focus on what we do best: the technical aspects and co-ordination of the implementation," said Conrad Tuytte, CEO of Meucci Solutions

Mario Castro, Senior Roaming Coordinator, Digicel: "Digicel chose Meucci Solutions because we require their expertise, system integration and broad knowledge to achieve a fast roaming footprint in new territories by outsourcing a team focused in testing."

Visto, the provider of secure and easy-to-use mobile email for business and consumers, has today announced that it will provide access to corporate mobile email on the Apple iPhone across Europe. Closely following on the heels of the availability of Visto Mobile for the iPhone in the US, the company has extended its support to those regions that are actively selling and promoting the iPhone.

Using Visto Mobile, iPhone users will be able to securely and easily access push corporate email without downloading any additional software to the iPhone or requiring any changes to security policies or corporate firewall settings.

"The iPhone has come out of the gate faster than any other smartphone in history and has broadened the market extensively with a form factor and user interface that provides a better "all in one" experience than anything else on the market today," said Brian Bogosian, president, chairman and CEO of Visto. "For business users whose personal requirements and tastes extend beyond the Blackberry device, we have enabled a solution that marries the demand for corporate email with all the advantages the iPhone brings to an individual."

Visto Mobile takes advantage of the iPhone user interface so that users will be able to send and receive attachments, receive rich HTML email and view emails as they were originally sent. And with the corporate directory search capability, individuals can search for any contact and either place a call, send an email or obtain driving directions by selecting the contact's phone number, email address or physical address.

Trustive, the European wireless hotspot access provider, and Royal KPN, the Dutch mobile and fixed telecommunication operator, have announced that they have signed a roaming agreement. Through the agreement KPN will now be able to provide its mobile customers access to Trustive's global hotspot network, while Trustive will be able to do so at all KPN HotSpots in the Netherlands.

Trustive currently covers over 32,000 hotspots worldwide, including all major EU airports such as Paris, Milan, London, Copenhagen and Brussels Airport. Trustive's WiFi locations will be in addition to 59.000 foreign locations that KPN already offers to customers.  The partnership with Trustive is in line with KPN's goal to offer its customers the best connections possible and help them stay in touch with the people and the information they find indispensable.

Martijn de Kinkelder, general manager of KPN HotSpots: "This agreement complements our network very well.  We can provide our customers with high-quality hotspot coverage, especially in Europe where Trustive has very strong presence, including all major airports. Trustive also offers the additional option of a KPN-branded login page for greater user-friendliness."

Gavin Dresselhuis, co-founder and managing director of Trustive: "We are delighted to be helping KPN provide WiFi access to its customers. With the addition of another major European operator, this further strengthens Trustive's  leading position in the European WiFi hotspot market."

The T-Mobile group's business continued its positive course in the third quarter of 2007. Revenue climbed 8.6 percent year-on-year to EUR 8.88 billion; earnings before interest, taxes, depreciation and amortization (EBITDA) rose by 9.5 percent to EUR 2.94 billion. This brought the group's EBITDA margin up to 33.1 percent. Adjusted for exchange rate effects, the increase would have been even greater: T-Mobile USA recorded an EBITDA increase in dollar terms of 15.2 percent compared with the third quarter of 2006. Measured in euros, however, this increase was only 6.7 percent.
 
All national companies contributed to the customer growth of 24.1 percent in the past quarter to 113.7 million customers. The main factors behind this development were the Polish company PTC, that was not consolidated at the same time last year, with 12.7 million customers and the continued strong growth at T-Mobile USA, where the customer base increased by more than 3.5 million year-on-year. Use of the mobile Internet is becoming more and more significant. The number of users of the web‚n‚walk mobile Internet service in Europe increase by more than 400,000 in a single quarter to 2.8 million. 
 
"We have demonstrated once again that we generate first-class results in a tough market environment and despite unfavorable currency effects," declared Hamid Akhavan, CEO of T-Mobile International and Member of the Board of Management of Deutsche Telekom. "With innovations such as the iPhone, which will be launched in Germany tomorrow exclusively by T-Mobile, and the launch of MyFaves in several countries we will continue our growth and innovation story."
 
T-Mobile Deutschland recorded 577,000 new contract customers between January and September of this year, almost 40 percent more than in the same period last year. This was primarily attributable to the Max flat rate tariff, which once again recorded a considerable customer growth: At the end of September a total of 811,000 customers were on this rate. T-Mobile recorded a drop in revenue in the third quarter of 2007 of 3.0 percent year-on-year to EUR 2.06 billion. The 13.0 percent drop in EBITDA to EUR 777 million is primarily attributable to price decline on the intensely competitive German mobile communications market. 
 
T-Mobile UK recorded increases in revenues and profit in the third quarter. While revenue increased by 7.4 percent to EUR 1.25 billion, EBITDA rose by 12.0 percent to EUR 365 million. As a result, the EBITDA margin was 29.2 percent. The total number of customers exceeded 17 million, in particular due to the increase of 9.5 percent in the contract customer segment in the prior year. The successful customer acquisition for the Flext rate plan continues. The number of Flext customers has doubled compared with the end of September 2006 to 2 million.
 
Other national companies contributed to the growth story as well. Highlights include contract customer growth of 21.2 percent at the Polish company PTC. The Czech subsidiary T-Mobile CZ increased the number of its customers in this lucrative segment by more than 30 percent. T-Mobile CZ also recorded double-digit growth rates in revenue and EBITDA in the third quarter.

Ericsson and Finnish operator Elisa have activated the operator's WCDMA/HSPA network addition in the 900MHz frequency band. The new part of the network is said to be seamlessly integrated in Elisa's existing WCDMA/HSPA network in the 2.1GHz band. Ericsson's WCDMA/HSPA portfolio for the 900MHz band offers Elisa a cost-efficient way to further expand the coverage of its WCDMA/HSPA network in sparsely inhabited areas of Finland.

As announced earlier this year, Elisa chose Ericsson to deliver network equipment and related services for a substantial expansion of its WCDMA/HSPA network. Today's activation of Ericsson's WCDMA/HSPA 900MHz technology improves the cost-efficient and fast way the operator can cover large geographical areas without compromising HSPA performance, which offers high bit rates, low latency and full mobility.

Ericsson's WCDMA/HSPA solution for the 900MHz band provides more coverage because of the improved radio wave propagation at lower frequencies, making it easier to provide low-cost mobile broadband services in rural areas as well as improved indoor coverage in urban areas. Ericsson's solution is built on its existing portfolio of radio base stations, which provides commercial mobile broadband services with up to 14.4Mbps download speeds in more than 70 commercial networks.

Veli-Matti Mattila, President and CEO at Elisa, says: "Our objective in adding radio base stations for the 900MHz band to our WCDMA/HSPA network is, as always, an improved customer experience.  We are now able to cover substantially larger geographical areas; eventually making our fast and attractive mobile services available for every Finn."

Janne Laitala, President, Ericsson Finland, says: "As the technology leader in mobile broadband, Ericsson is proud to support Elisa on its journey to build nationwide WCDMA/HSPA coverage. Access to innovative mobile broadband services, anywhere and anytime, opens new and exciting opportunities for consumers and business users."

Ericsson says its WCDMA/HSPA technology is now commercially deployed in the 850, 900, 1700, 1800, 1900 and 2100MHz frequency bands and, as announced previously, deployment in the 2.6GHz frequency band will start shortly.

Vodafone and Nokia have agreed to launch an integrated suite of Vodafone services combined with Nokia Ovi Services on a range of Nokia handsets. The services will offer customers a greater choice of communications, Internet services, content and browsing through a range of premium handsets on high speed 3G and 3G broadband networks. Vodafone and Nokia also have agreed that a number of these handsets will be exclusive to Vodafone.

Customers will get faster and easier access to all of Vodafone's Internet and entertainment services as well as all of Ovi from Nokia services on a wide range of handsets. Vodafone customers will be able to access the widest and most attractive choice of Internet services.

Vodafone and Nokia will make it easier to access the Internet quickly at the click of a button. Customers will get the full suite of communications, content, Internet services and browsing, through seamlessly integrated Vodafone services on Nokia handsets. 

Vodafone and Nokia will also deliver greater choice in music for customers, by making both the Vodafone music service and the Nokia Music Store available on Nokia's 2008 handsets.

"We're pleased do be working with Nokia in leading the industry to bring customers a complete suite of Vodafone communications, browsing, content and Internet services" said Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group. "This is a logical step for Vodafone to make, further improving our customer experience with many of the services already launched with leading Internet partners."

"Web2.0 is all about social networking and enabling people to connect with each other in new ways. Bringing location and context awareness to web2.0 services is the next stage in the web development and Nokia multimedia computers enable people to participate to their favourite internet services on-the-go", said Executive Vice President and General Manager Nokia Multimedia Anssi Vanjoki. "We're excited to work with Vodafone to provide consumers with internet services like navigation, music, games and communities to make their life richer and more enjoyable, independent of time and place."

The increasing popularity of casual gaming, combined with a steadily increasing variety of gaming-friendly handsets offering high quality 3D graphics aimed at core gamers, will help to push end-user generated revenues from mobile games to nearly $10bn by 2009, according to a new report by Juniper Research.

In total, more than 460m mobile users are expected to download games by 2009, representing more than a double increase on the current number. Much of this growth is expected in emerging markets such as the Indian sub-continent, where the number of users will rise from 10m in 2007 to nearly 40m in 2009.

 According to report author Dr Windsor Holden, "Game downloads have already overtaken those of ringtones in a number of Western European markets, while mobile handsets are now the de facto games console in many developing countries."

However, the Juniper Research report cautioned that the high cost of browsing and downloading services and content combined with opaque pricing structures were continuing to act as a disincentive to service adoption. It also welcomed the fact that there were an increasing number of products targeting female gamers, although added that more needed to be done to widen the mobile gaming demographic.

"Essentially, the proportion of leading titles focusing on action and adventure has not altered discernibly over the past two years," said Holden. "While these are popular within the traditional gaming demographic, there is a major opportunity to attract casual gamers by enhancing a portfolio mix with more titles from alternative genres."

 Other findings from the Juniper report include:

--  China and the Far East will remain the largest regional market for mobile games throughout the period covered by the report, with revenues rising from nearly $2.7bn in 2007 to $5.7bn by 2012
--  Global revenues from in-game advertising will rise from just $90m in 007 to more than $1.2bn in 2012
--  Operators and publishers should expand the number of games they offer on a free trial basis: with the entry price barrier removed, a greater number of consumers may play the game and ultimately convert to being paid customers

Juniper Research has assessed the current and future status of mobile games based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile games industry.

Elisa has chosen to deploy the Nokia Siemens Networks MSC Server solution in an agreement that enhances Nokia Siemens Networks' position as Elisa's circuit core network vendor. Deployment of the 3GPP-compliant mobile softswitching solution has been completed and the solution, which includes MSC Servers and Multimedia Gateways, is already operational in Elisa's network.

Elisa undertook the upgrade of its switching infrastructure in order to meet growing demand and recognized the MSC Server System as the best and most cost effective means to boost switching capacity. The MSC Server was implemented as an upgrade to Elisa's existing MSC switches previously supplied by Nokia.

"The development of our core network is crucial to Elisa's future success as our call traffic continues to increase," says Kirsi Valtari, Vice President for Production, Elisa. "Implementing a 3GPP Release 4 architecture will improve our overall network capacity, and optimize the costs of providing voice services."

 "We're extremely pleased to be continuing as Elisa's supplier of core network infrastructure," says Jürgen Walter, head of Service Core and Applications, Nokia Siemens Networks. "For us, it's a clear endorsement of Nokia Siemens Networks' strong offering in this space, especially our MSC Server System, which also lays the groundwork for the evolution toward IP-based networks."

Under the agreement, Nokia Siemens Networks supplies its MSC Server System, which supports 3GPP Release 4, 5 and 6 features which provide support for SIP services, interworking with IP Multimedia Subsystem, and convergence voice services such as VoIP over WiFi or broadband access.

Software maintenance and hardware repair services are also included in the deal. These services are designed to safeguard Elisa's network investment with proper incident management and issue resolution as well as to ensure optimum platform health, allowing the network to stay competitive and reliable by keeping all network equipment operating.

Traditional telecom carriers can no longer rely on conventional competitive tactics such as price cuts, promotions and basic product bundling to maintain their edge in the consumer segment, has warned Gartner.  Speaking at Gartner Symposium/ITxpo, Gartner analysts said that non-traditional telecom players like Apple, Google and Nokia, which have a strong understanding of consumers, are adopting new business models that are forcing carriers to reassess their approach and service delivery. Faced with this competition, traditional telecom carriers will attempt to transform themselves by primarily exploiting content, but Gartner predicts that more than 80 per cent will fail.
 
"The players that will be among the successful 20 per cent will be the ones that provide a consumer-centric experience, for example through interactive TV, where users will be able to chat online while watching their favourite TV programmes," said Martin Gutberlet, research vice-president.
 
Owning infrastructure initially gives telecom carriers some competitive edge but this is mitigated by non-traditional competitors that don't own a network but bundle their services attractively. "As demonstrated by Apple and Google, three new attributes are coming into play and driving change in the marketplace that the traditional telecom players must embrace to become successful content enablers, which create and/or deliver content. They are trust, usability and an exciting customer experience," said Mr Gutberlet. "If customers trust your services, they are willing to grant you access to their personal life. Ultimately, improving the customer experience will increase customer loyalty."
 
In this changing landscape, the winners will be those companies that understand consumers' needs, focusing on usability and actually giving control back to the users. The losers will be the ones that focus on overly technical product differentiation that the majority of consumers will not understand and therefore not use.
 
Telecom companies need to make some strategic decisions, says Gartner, predicting that by 2012, half of the 20 largest carriers will establish new lines of business outside telecom, such as media entertainment, advertising and managed services, but more than half will fail. Further, leading carriers in developed markets such as Vodafone and BT will be able to derive at least 15 per cent of revenue from such non-traditional sources. "To uncover adjacent markets, carriers must leverage their unique assets, in areas such as billing, secure authentication and quality of service, and develop multiple partnerships to add creative talent to existing operational expertise.
 
According to Gartner, three business models are emerging that will help carriers remain competitive through 2012:
 
1. Content Innovator - Entering the Media Market: Embracing this model, content innovators produce and own their content and will use exclusive content to differentiate themselves. For example, France Telecom is investing in film production while SK Telecom acquired a record label. The risk of this model is a temptation to focus purely on content ownership at the expense of providing customer experience.
 
2. Aggregator: Unlike the content innovator model, the aggregator model will not involve the creation of content, rather the sourcing and packaging of it. Carriers that adopt this model realise that much future content will come from the internet. Their aim will be to make it as accessible as possible, given the constraints of networks and devices, especially mobile phones. Aggregators will engage in content location, rendering, billing, advertising insertion and customer care and, as such, will have the opportunity to offer comprehensive bundled packages. Examples include T Mobile's collaboration with Google for mobile search and Hutchinson's Xseries which embraces internet services such as Skype and eBay.
 
Gartner advises that a partnership or joint venture approach offers the best balance between risk and opportunity for carriers. They would have to establish themselves by teaming with content owners, producers, developers, distributors and media buyers.  BT is a good example of a traditional carrier that successfully understands and leverages wider media offerings. 
 
3. Bit Pipe Carrier: This represents a stable business model based purely on connectivity as a utility but with both lower revenue and lower margins than today. Rather than emphasising content and services, the bit pipe model is driven by operational excellence. In order to maintain profits amidst declining revenues, carriers that adopt a bit pipe approach are expected to reduce their core operational staff by at least 20 per cent by 2012, driven by internet protocol (IP) technology, infrastructure consolidation, process automation, operational outsourcing and cutthroat competition. "The risk of this model is making the wrong network investment decision," Mr Gutberlet said.
 
He added, "We envisage that carriers will use any combination of the three business models. A company that has successfully deployed this approach is Telefonica, which was once a content innovator and following its sale of Endemol became an aggregator and a bit pipe carrier."
 
"The telecom industry in 2012 will be very different from the one we know today. Developing strong partnership skills, focusing on customer user groups, embracing internet services and starting to talk the language of Web 2.0 will enable the carriers to thrive well into the future," concluded Mr Gutberlet.

iO global, the provider of integrated digital retail solutions, has appointed Paul Davis as VP Operations to lead the service design, project implementation and in-life support activities for the iO Mobile Experience platform. Davisl will utilise his technology, strategy and operations execution experience to ensure that new mobile content services can be effectively delivered to help accelerate revenue realization for iO global's customer base, from service providers and advertisers through to content producers. 

Prior to joining iO global, Davis developed a long and successful career with British Telecommunications, where his last role was as Business Engagement Director. He was directly responsible for managing the IT relationship and delivery for BT's £2.3 Billion contract with the NHS.

The foundation of his career was built at BT over a period of 27 years where, for the majority of his time there, he held senior customer facing positions, building a successful portfolio of deployments throughout the world, including placements in New Zealand, Middle East, Africa and India.

Comments Paul Davis on his appointment: "iO global is continually striving to deliver innovative digital retail solutions that ultimately help provide an enhanced mobile experience to consumers and as such has a great industry reputation.  As a company that I believe to be a market innovator, I am extremely excited to join iO global as it continues to advance in the market. I thrive in a dynamic environment and as a result, I look forward to working closely with the team over the coming months to help further develop the company's service offerings."

Comments Martin Knestrick, CEO, iO global: "As the mobile content space continues to evolve at such a rapid pace, it is vital to have an highly knowledgeable and experienced team that can help drive the business forward to another level.  Paul is an excellent addition to our team here at iO global, bringing with him a wealth of in-depth industry knowledge and product experience that can only help the business develop further."