Broadsoft and OpenPeak have developed a new Dual Persona for Unified Communications product, allowing workers to access both work and personal communications from a single device.
The product uses BroadSoft's VoLTE compliant UC-One platform, as well as OpenPeak's Sector, which gives an employee secure access to encrypted work data and unified communications services while they are logged onto the password protected “work” side of their device. Employers can use the product to remotely manage their workers' app and device policies.
Broadsoft said operators would benefit from offering complete dual subscriptions on one device, increased retention and acquisition by linking personal and business accounts, and gain new revenue from providing customers with additional services.
Scott Hoffpauir, Chief Technology Officer, Broadsoft, commented: “With a growing dependency on smartphones, individuals expect access to all of their applications, including their unified communications services, from a single mobile device. Integrating our broad-range of unified communications services with OpenPeak’s secure ‘device within a device’ containerised environment delivers on the growing Bring Your Own Device trend, freeing individuals to use their preferred personal device to work from anywhere, while providing their employer with confidence their enterprise information is secure.”
In 2012, both Telefónica and Vodafone launched their own dual persona products in a bid to capitalise on the growing bring your own device market. Telefónica partnered with VMWare to bring the service to Android handsets initially.
When BlackBerry launched its new BB10 operating system last year, one feature was Balance, which effectively splits a device in two, keeping sensitive corporate information away from a user's personal account.
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