Google has today launched its new search service for mobile phones, which is said to make searching on a phone faster and more intuitive, while offering more relevant results.
Google says that, with the new search service, mobile phone users will get results that best fit what they're looking for, with search results combined from different bodies of information, so users don't need to sift through both mobile and regular web results, or specify their search type. Instead, Google searches through the whole web, mobile web, news articles, local business listings, and image index to get the information needed and then provides the most relevant results. A search for sunflower, for example, provides links to photos of sunflowers as well as web pages.
Google's new mobile search also improves the local search experience. By remembering a user's recent search locations, the new service is said to provide relevant local results in subsequent searches-no need to retype the location every time. Once a user has entered a location, searches for weather or restaurants, for example, provide information tailored specifically to that user's location.
"We're excited to introduce Google's new mobile search service, which will make it easier and faster for people to find what they're looking for anytime, anywhere," said Google Mobile Search Product Manager Steve Cheng. "With millions of mobile phones in use worldwide, our goal is to make the Google search experience even more useful and relevant for users on the go."