Pontis, the creator of the 'world's first' Marketing Delivery Platform for Communication Service Providers, has today announced that it will be demonstrating the latest version of its flagship solution at the forthcoming Mobile World Congress in February.
Pontis created the Marketing Delivery Platform to enable communication service providers to target customers with personalised marketing offers ‘on the fly'. Using this system operators are able to communicate with, and target customers individually, based on their profiles, behaviour and real time usage. For example, the solution can be used by operators to re-engage dormant users, promote a handset upgrade or deliver personalised bundles based on their lifestyle, characteristics and interests.
The solution also enables the long term management of multiple marketing offers over an extended period of time and, by automating the marketing and sales processes across multiple platforms and channels, the Pontis system also dramatically reduces the complexity and time-to-market for launching new offers.
Following recent updates, the solution also now features an infrastructure for enhanced segmentation, KPI and usage analysis. This is the foundation for its new approach for "goal-based planning" capabilities, enabling marketers to define specific business objectives such as ‘expand usage' or ‘reduce churn'.
Pontis' solution has already been successfully deployed with leading operators including Nextel, 3 and, most recently, Brasil Telecom and the new version has been developed based on feedback from customers.
Guy Talmi Senior Marketing Director at Pontis comments: "In the saturated mobile space, operators need to work harder than ever at reducing churn and improving ARPU. The mass-marketing approach in which services and bundles of products are offered with limited flexibility in terms of customisation, are failing to ignite interest from customers. Effective, targeted offerings which are communicated at the right time and through the right channels are changing all this – with compelling results."
Pontis will be exhibiting the Marketing Delivery Platform at Stand 2D30 in Hall 2 at the Mobile World Congress from 11-14 February in Barcelona.