Wapple says it has launched a quick and easy way for companies to get a mobile advertising campaign up and running based on its Wapple Canvas web-based tools for creating mobile web sites. The new Wapple Advert Package is said to provide all the tools, templates, tips and advice needed to create and publish a fully interactive mobile advertising site. Ads are automatically optimised and delivered to thousands of different mobile phones and devices, either as a stand alone ad or part of an integrated, cross-media campaign.
The Wapple Advert Package includes access to a wide range of templates that walk users through the process of creating a successful mobile ad, including essential calls to action such as 'click throughs', 'click to call' or 'purchase now' links, for example. But it also provides the creative freedom to run with new ideas with the help of easy to use design and build tools and Wapple's Top Ten Tips for mobile advertising. The package also allows companies to deliver downloadable content as part of the promotion.
"Mobile advertising is set to revolutionise the way companies interact and communicate with their target audience, but it is still a new media and a proper understanding of mobile is needed to get it right," says Anne Thomas, business development director at Wapple. "With our new Wapple Advert Package, we are not just giving people the ability to create and publish a mobile advertising site; we are giving them everything they need to do it successfully. We provide the knowledge and expertise to take advantage of the unique attributes of mobile, as well as advice on driving traffic to the ad and integrating mobile advertising into existing digital, print and broadcast campaigns."