Ericsson has signed a contract with Israeli mobile operator Cellcom Israel to provide an end-to-end mobile TV and video solution to enable Cellcom Israel's subscribers to access live TV channels and video-on-demand (VoD) content.
Under the agreement, Ericsson will be the sole supplier of a mobile TV platform supporting rich media clients, a content management system and support systems for operation and customer care units. Rollout has started in December 2007, with commercial launch due during 2008.
Ericsson's cutting edge mobile TV solution will provide users with a customized TV experience offering access to fast channel switching, an easy-to-use navigation menu and more advanced features.
Ericsson's Mobile TV and Video solution leverages the existing cellular network to allow operators to capitalize on existing network infrastructure investments. The flexible and scalable solution can also accommodate broadcast technologies such as Multimedia Broadcast Multicast Service, as they become available.
Nahum Hai, Director of Advanced Services Department at Cellcom Israel, says: "This move reaffirms Cellcom Israel's leading position in the Israeli market. By partnering with Ericsson, Cellcom Israel can offer easy access to a personalized, world-class mobile TV experience."
Mats Bosrup, President and CEO of Ericsson Israel, says: "Mobile TV is going from strength to strength as operators expand and leverage their networks. Ericsson's mobile TV solution will enable Cellcom Israel to offer sophisticated new services while tapping into new revenue opportunities."