End2End, the European enabler of consumer mobile data applications utilising a managed services environment, has today announced the appointment of Charles Damen as Vice President of Business Development for its VAS Business unit. Damen will be leading a dedicated Business intelligence and Portal Management team in the expansion of End2End's full service capabilities to help operators increase content revenues.
Capitalising on End2End's data analytics and reporting tools this value-added offering provides detailed measurements and customer insight of the browsing and purchasing behaviour of mobile consumers to improve the performance of the mobile portal for its customers.
Damen is said to bring to his new appointment more than 10 years of mobile industry experience with leading companies including Sybase 365, Oberthur, De La Rue and Philips Electronics. He made his mark on the mobile industry when he co-founded Mobileway, which became Sybase 365, where he headed up Business Development and Strategy for EMEA prior to joining End2End.
Bernadette Lyons, Managing Director of End2End VAS said: "As mobile content markets mature, customer segmentation and business intelligence become increasingly important to boost operator content revenues. Charles' track record in working with major mobile operators and content providers adds significant value to End2End's content marketing services."
Charles Damen added: "As the leading enabler of consumer mobile data applications, End2End has the track record, expertise and tools in place that will boost content usage and revenues for our customers. I am pleased to be joining End2End's leadership team and look forward to using my insight and experience to create significant incremental business for our customers"