JumpTap launches mobile advertising on Telefonica emocion portal


JumpTap, the specialist in the mobile search and advertising solutions, has announced that it has launched services on Telefónica, the first operator in Spain to bring a complete search and advertising solution to the mobile screen.

JumpTap has deployed a comprehensive mobile search and advertising solution for Telefónica, serving contextual banner ads on the home page and throughout the content verticals on the operator's movistar emoción portal, as well as delivering sponsored search links within the Games, Images and Music channels. In the first months of working together, the JumpTap search and advertising solution twice sold out Telefónica's entire display advertising inventory - a first for any mobile operator. Sony Ericsson, Warner Music, Gameloft, Vivendi Games Mobile, Coca-Cola, Buongiorno, Terra, Barclays Bank, PrisaCom and BMW are amongst the first advertisers to launch mobile campaigns on this new medium.

"As the leader in the market, it was essential we deployed a search and advertising solution that would enhance the user experience without being intrusive. The mobile screen is too small to make mistakes," said Susana Rodriguez, Director of Online and M-Commerce at Telefónica. "The JumpTap solution seamlessly integrated into the movistar emoción platform and delivers search results with highly relevant sponsored links - associated to the search - along with high impact, contextual advertisements throughout the portal."

Rodriguez continued: "Mobile advertising is still in its infancy, yet major brands are already recognising the huge potential offered by this new medium. Advertisers are recognizing that no other channel comes close in terms of combining audience reach with the ability to interact on a personal level with targeted subscribers, as well as having the results associated with their campaigns in an online way."

Telefonica is said to be the number one operator in market share in Spain, and every month over four million people access movistar emoción. As the majority of Telefónica's handsets are enabled for WAP, the number of mobile searchers and browsers is expected to rise drastically over the coming years. Jupiter Research predicts by 2011 that over $13B will be spent on mobile advertising annually.

"We are delighted that a globally recognized regional market leader is taking such a big leap forward with new technology the way Telefónica has done. It demonstrates a tremendous commitment to the future of mobile marketing. This move will undoubtedly be commercially beneficial for advertisers who now have access to a new, young demographic on the most interactive and personal medium we have seen to-date," said Dan Olschwang, President and CEO of JumpTap.

JumpTap has solutions deployed by numerous operators worldwide. Telefónica represents JumpTap's first commercial deployment in Europe.