Stream announces partnership with myMovies to launch Go!Movies mobile film club
Stream Group plc today launched Go!Movies, a mobile film club that allows GPRS-enabled mobile phone users to view film clips and trailers on their mobile handsets. The club is being launched through a new partnership with MyMovies, the online movie information service that has relationships with all the UK's film distributors. Go!Movies launches today with preview clips of Summer blockbusters "The Day After Tomorrow" and "Troy". It will provide content from all other major releases moving forward.
The launch is being marked by a free trial until 12th June, designed to drive subscriptions. After the trial the service will be available for a monthly subscription of £3 or on a pay-per-view basis for 50 pence per clip, with some clips always available for free. To join the club phone users simply text the word "movies" to shortcode 82020. Initially being launched in the UK, Stream plans to roll the service out to a number of other countries during the course of the year.
Stream has pioneered video streaming via GPRS, which brings video capabilities to mobile owners on their current phones, without having to move to 3G. Over the past nine months Stream has built a customer base of more than 300,000 people in the UK alone who now have Stream's video software installed on their phones.
Gordon Robson, executive chairman at Stream explained, "This partnership is a major step forward for the emerging mobile content industry. The latest movie clips will be instantly available to millions of people in the UK, introducing mobile owners to an exciting new world of mobile entertainment. Our technology is revolutionary, making services that are seen as the lynchpin of the 3G movement available over today's GPRS networks."
Dennis Edmonds, CEO of MyMovies commented, "We are delighted to form this relationship, which brings together the leading players in our respective fields. So far the Internet has been a very popular medium for people to view movie clips and we now fully expect to see that success being repeated on mobile phones."