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WAP figures rise

News

During January 2004 the total number of WAP page impressions viewed in the UK reached 1.2 billion, according to figures announced today by the Mobile Data Association (MDA).

This shows an increase of almost 200 million on December and provides the highest monthly figure yet recorded. The total, from GSM Network operators O2, Orange, T-Mobile and Vodafone, takes the daily average to 38 million, more than doubling the 17 million pages viewed on an average day during January 2003.

MDA Chairman, Mike Short, commented: ‘The fact that ringtone and games downloads regularly contribute to the rising number of WAP PI’s viewed in the UK each month has been well documented by the MDA. Increasingly, mobile operators are partnering with companies in the news and sports arenas to provide more compelling content and improved ease of navigation around mobile internet sites. They are also focussing on a much wider audience, and users interested in services such as flight and train timetables can expect to see more content available to them on their mobile phones as these partnerships develop.”

The MDA continues to publish a monthly ‘Top 10 Chart’ of the most popular ringtones downloaded across the four UK Network Operators, with January’s chart as follows:
1. Shut Up - Black-Eyed Peas
2. Hey Ya! - Outkkast
3. Mad World - Gary Jules
4. Changes - Kelly and Ozzy Osborne
5. Milkshake - Kelis
6. Somebody to Love - Boogie Pimps
7. Where is the Love - Black-Eyed Peas feat. Justin Timberlake
8. I’m Still in Love - Sean Paul
9. Feeling Fine - Ultrabeat
10.Take Me to the Clouds Above - LMC

External Links

Mobile Data Association
MDA WAP initiative