Video messaging between video and non-video-supported handsets contributes to superior user experience; Service Creation Environment (SCE) greatly improves operator experience
Comverse, a unit of Comverse Technology, Inc, and the world’s leading supplier of software and systems enabling network-based multimedia enhanced communication services, today announced the availability of Comverse Multimedia Messaging Center (MMSC) Version 2.7, featuring an enhanced user experience and improved operator functionality.
Superior User Experience: Comverse MMSC 2.7 delivers streaming video with advanced content adaptation and conversion to legacy formats, allowing some recipients without video-enabled handsets to view video messages. A recipient with a non-video handset will be able to view MMS video clips presented via animated GIF with synchronized audio. The content adaptation capabilities of Comverse MMS 2.7 ensure that end users get the best presentation their handsets can yield for any given content.
Enhanced Operator Experience: Comverse MMSC 2.7 introduces the Service Creation Environment (SCE), a set of tools that deploys, configures and expands MMS service in a "flexible, fast and friendly" manner, leveraging the benefits of the eXtensible Messaging Framework (XMF) based architecture. Operator benefits include faster time-to-market when deploying new MMS services, without the need to involve their vendor in code-rewrite projects.
"Comverse MMSC 2.7 improves the MMS experience for everyone: users and operators," said Amit Mattatia, VP and General Manger of the MMS Division at Comverse. "SCE makes it easier, quicker and less costly for the operator to deploy and expand enhanced MMS services. Operators can now alter and re-configure the MMSC to incorporate new services within hours, using a friendly graphical user interface (GUI). Users benefit from compelling new services, as well as from the confidence that video messages will get through even to friends and family without video-capable handsets, which should contribute to increased MMS acceptance and usage."