Vodafone Romania and Amdocs jointly develop digital retail platform

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Their aim is to digitalise customers' retail experience in a converged world, and give the operator a 360-degree view of it.

Vodafone Romania and Amdocs partnered to jointly develop a Digital Experience platform to digitalise customers' retail experience.

It is designed to give Vodafone Romania a 360-degree view of its customers across a number of touchpoints, and integrate fixed and mobile products and services into a converged retail product.

Tech expertise

The project included moving several key components and capabilities into the AWS cloud.

The project is a milestone in Vodafone Romania’s journey towards a technology communications company where strong internal software engineering capabilities enabled a new partnership model with Amdocs.

Through the digital transformation of its retail experience, Vodafone Romania can now better understand its customers’ journeys by leveraging smart systems to interact with its customers in a more focused, tailored and effective way.

Becoming a techco

Catalin Buliga (pictured), CTO at Vodafone Romania and one of the winners of our CTO of the Year Awards 2020, said, “In a digitally accelerated world, our internal software engineering capability became key for our future.

"The Digital Experience Layer we have jointly developed with Amdocs is one example of overcoming the challenge of massive IT transformations required for digitalization by adding a digital layer on top of the existing BSS stack to quickly gain the benefits of digitalisation, for us and for our customers.

"This has quickly transformed the way we interact with our customers. Amdocs is a trusted and experienced long-term partner for Vodafone, and our partnership in Romania has enabled us to deliver on our vision to become a leader in customer experience.”

Outperforming the market

Anthony Goonetilleke, Group President of Media, Network and Technology at Amdocs said, “Organisations that focus on customer experience outperform the market by a significant margin.…Vodafone Romania has digitised its customer experience, which will help modernise and streamline its retail channels, define the right service bundling and allow for increased productivity.”

Read our exclusive interview with Catalin Buliga and about Vodafone Romania's leading tech capabilities.