Sat, Jan
0 New Articles

Telefónica Tech launches IoT and big data solutions to drive economic recovery


The business unit has added new services to help reactivate public spaces and better understand new patterns of behavior and mobility.

Telefónica Tech's IoT and big data unit has added new solutions to help “all kinds of organizations to reactivate their activity” in the era of Covid-19.

The firm says the solutions support compliance with the safety and hygiene measures set by the health authorities for public spaces.

“Our mission has always been to promote the digitization of companies and organizations, so that, using technology, they are more efficient and competitive," explains Gonzalo Martín-Villa, Global Director of IoT and Big Data at Telefónica Tech.

"The  Covid-19 pandemic has presented companies with a sudden paradigm shift where digital transformation has experienced exponential growth and technology plays an even more fundamental role in dealing with this complex context".

“With these solutions we want to help them reconnect with the new normality and quickly recover their activity, not only complying with security regulations but also helping them to correctly understand the behavior of users, who after months of confinement have to adapt to a new reality, to make better decisions based on data.”

Where to put it

The Retail Recovery solution is designed to help business customers understand where customer service or sales points are essential, whether they are bank branches, petrol stations, supermarkets, pharmacies, distribution chains or department stores.

The information helps the business adapt product offers as it knows the anonymised profile of the people who pass through the space, stop at a window and/or enter. 

Covid Compliance helps to meet health recommendations through the use of non-contact disinfection gel dispensers that are IoT-enabled or the real-time measurement of the occupancy of all types of public spaces.

This is possible due to data collected by the capacity management system located at access points that send out an alert if the space is approaching its permitted limit of people, which offers protection to both customers and employees, according to the operator unit.

Mature enough?

Telefónica Tech's IoT and Big Data unit has adapted its Big Data & AI Assessment solution designed to analyse the maturity a company in terms of data management and big data implementation at a strategic, technological, organisational and process.

Customer Discovery uses a ‘social listening’ solution to access opinions on the internet in real time from social networks, digital media, fora or blogs to assess the reputational level of the client's brand for the client to act on.

All these solutions can also be used in sectors including tourism, hotels, transport or mobility.