The new insurance offering will be launched under the Orange Seguros by Zurich brand.
The Spanish insurance market is in the throes of transformation and is worth about €65 billion has profitable growth and high customer loyalty.
Against this backdrop, the two strategic partners think the market is ripe for digitalised, personalised services.
Orange has 20 million subscribers in Spain and extending its revenue base from new services is one of its strategic goals. Offering insurance builds on the experience and expertise the operator has gained from its banking services: Orange Bank was launched in Spain at the end of last year.
Laurent Paillassot, CEO of Orange Spain, said, “This agreement is part of a strategic plan that seeks to expand and diversify the services we offer, increasing value for our clients, and we do it hand in hand with a benchmark in the sector of insurance like Zurich.
“This collaboration will provide our clients with access to the insurer's portfolio of services under very advantageous conditions.”
Vicente Cancio, CEO of Zurich Seguros, stated, “In times of uncertainty like the one we live with covid-19, the challenge and opportunity to develop new innovative protection formulas presents