Rakuten launches Rich Communications Services (RCS) powered by Mavenir

News

Mavenir has deployed its voice and messaging solution as part of Rakuten Mobile’s communication app, Rakuten Link.

Rakuten Link is a communication platform based on the GSMA Rich Communication Services (RCS) standards. Unlike messaging apps, where communication is limited to between app users, Rakuten Link allows users to make domestic and international calls to other mobile phones and fixed lines, sending and receiving SMS messages in Japan and overseas.

It also supports basic communication features such as group chat, sending and receiving photos, videos and files. All these communications are possible while users are connected to Wi-Fi or cellular networks.

The deployment includes Mavenir’s “5G-ready platform” to monetise voice and messaging for domestic and international roaming at low costs, and has the Rakuten ID single sign-on integrated into it.

More services

The solution is cloud-based with Network Functions Virtualisation (NFV) deployed on the Rakuten Mobile platform. The platform is ready for other services such as video calling, voice and video conferencing, and multiple devices including desktop applications.

“Partnering with Mavenir on the deployment of next-generation voice and messaging services is a key milestone,” said Tareq Amin, Representative Director, Executive Vice President and CTO of Rakuten Mobile.

He added, “Driving disruptive innovation like this in the telecommunications sector will position us to provide our subscribers in Japan with flexible, stable and competitive services.”
Rakuten Link is available from Google Play for Rakuten Mobile users from 8 April.