Nokia has announced a new temporary LTE network and geo-location solution, as its pre Mobile World Congress product blitz continues.
Pop-Up Network is targeted at operators wanting to ensure connectivity during high customer volume events. The service involves network planning and optimisation, with Nokia installing temporary transportable base stations coordinated by a centralised RAN.
Operators pay for the capacity required for the specific event. Nokia claimed this charge reduces costs by up to 80 percent when compared to a traditional network infrastructure investment.
Meanwhile, Geo-Data as a Service offers operators a three dimensional picture of network performance, revealing the likes of customer behaviour and performance of devices, applications and networks.
Nokia said the product could help operators improve network planning. It is available under licence and can be accessed from a secure virtual cloud.
The vendor claims the product's features can be tailored for use by different departments within an operator. It cited an example of how network planners can see where poor service exists.
Curtis Price, Program Vice President, Infrastructure Services, IDC, said: "Nokia's Pop-Up Network and Geo-Data as a Service offerings provide insight into service quality that gives operators a key lever to manage customer experience as a source of differentiation, as well as a means of identifying new service opportunities. Also, with both services delivered in an as-a-service model, no upfront capex is required by operators."
Dennis Lorenzin, Head of Network Planning and Optimisation at Nokia, added: "With these new solutions, Nokia is able to offer benefits to a wide range of non-technical functions within an operator's business, not just to support network planning and operations.
"For example, the marketing department could benefit from the data insights by finding new ways to generate revenue with targeted offers or by enhancing its brand reputation with optimal service quality at busy events."