UK Android users hitting the WiFi after hours
UK Android users send and receive 78% of all their data over WiFi networks, according to research company Nielsen.
Nielsen's Smartphone Analytics measures the device usage of 1500 Android consumer panel members. It found the following results.
- 78% of all data goes over WiFi.
- WiFi data increases after 5pm, peaking between 11pm and midnight.
- 3G data peaks at start of working day, then again at lunch and "going home time".
- 3G data use decreases 55% between 6pm and midnight, overall usage goes up, driven by WiFi use
David Gosen, Nielsen European managing director for digital, said: “Wi-Fi is on average three-and-a-half times more dominant than 3G when it comes to delivering mobile internet data services. It peaks around midnight as users gravitate towards social networks."