In-Fusio has launched a mobile Media Access Portal — ‘mMAP’ — aimed at existing and new entrants to the mobile content and entertainment market.
Downloadable over the air or pre-loaded) mMAP allows the presentation and management of a wide variety of mobile entertainment content onto mobile phones.
mMAP, will be marketed as a ‘white label’ managed service provider solution to organisations (IP licensors, consumer brands, mobile operators, handset manufacturers and media companies) that wish to manage their own branded mobile entertainment portal.
Key features of the service include: custom skins to ignite the end-user experience; content demos; contests, surveys and polls; the ability to automatically push updates and news; the management of ‘client-side’ content remotely and OTA updates; assignation of access rights; the possibility to adapt to any new MIDP2.0 (Java) handset; mobile coupons and banners.
Commenting on the launch, Marc Lefour EVP Player Services, In-Fusio, said, “mMAP has been conceived as a complete end-to-end solution, created to promote and sell wireless content and services through a downloadable user-friendly interface. Combined with our expertise in outsourced managed services, it overcomes one of the main hurdles in our industry: easy access for anyone to the most varied content.”