European entry for Toshiba
Vodafone will bring Toshiba mobile phones into Europe in the second quarter of 2005 when it adds two Toshiba models to its 3G range. Toshiba is already a supplier of 2G handsets to Vodafone KK in Japan.
The first handset to be made available under the new relationship is the Vodafone TS 921, a tri-band device with a 1.9 Megapixel camera with auto focus. The branding of the device emphasises Vodafone's need for brandable, customisable devices. It may also help Vodafone's relationship with its supplier in Japan to be opening a few doors for it in Europe and other territories.
Peter Bamford, Chief Marketing Officer of Vodafone said, “Toshiba is one of the largest electronics manufacturers in the world and a significant player in the Japanese mobile market. By building on our existing relationship and experience with Toshiba in Japan, as well as our existing partnerships with some of the world’s leading handset manufacturers, we can offer our customers an even greater range of exclusive Vodafone live! with 3G enabled handsets.”
Chikahiro Yokota, Corporate Vice President, President and CEO for Toshiba Corporation’s Mobile Communications Company, one of Toshiba’s in-house companies said: “Vodafone’s commitment to making 3G a reality across the world makes them an ideal partner for Toshiba as we enter the 3G handset market.”
The Vodafone TS 921 will be on show on the Toshiba and Vodafone stands at CeBIT in Hannover, starting 10 March 2005.