Another high level executive at O2 has decided his future lies elsewhere. Following the exit of top man Dave McGlade, Laurence Alexander, who as ceo of O2 online is in charge of data activity as well as of in charge of products and services, is leaving to join device vendor Emblaze Mobile.
O2 is regarded as a mobile data success story, pushing revenues from data up to around the 20% mark. Alexander has been a major part of that, presiding over the content development, marketing and pricing strategies. He also presides over O2's sponsorship strategy, including deals with Arsenal and the England rugby team. His loss will undoubtedly leave a large hole within O2.
So what has enticed Alexander? Emblaze Mobile produces customised multimedia handsets, and has as its target European operators offering advanced data services. As such, Alexander, who at O2 has worked with Emblaze Ltd companies as a customer, will offer invaluable inside knowledge of operator strategies as well as top level contacts. He said that he thinks "all the pieces are in place" for Emblaze to develop from a relative unknown as a handset vendor to being a "major brand in mobile devices within three years."