Pop fans who attended the ‘Box Live’ concerts in the UK were able to send text messages effectively controlling the performances on stage thanks to an interactive SMS service. This demon-strates just how fast the interactive entertainment industry is growing.
The system was developed by telecoms solutions company Intelliplus, which provided access and reverse billing for the SMS system. Using this, members of the crowd were able to vote for their preferred format and post messages on a giant concert screen.
Songs, performers and even stage costumes could be manipulated by the crowds, during the ten-day tour from Blackpool to Wembley featuring Liberty X, Atomic Kitten and Danni Minogue.
Mohammed Khan, Intelliplus’s solutions development manager, commented, “This level of live audience interactivity has never been seen before in this country.”