Macalla Software is supplying the technology to launch the first mobile phone operated service for voucherless prepaid cash sales in Europe. The service is scheduled to go live in Romania in May with mobile operator Connex.
The Macalla Mobile Top-Up Ver. 4.0 based system will allow Connex offer prepaid mobile phone recharge for cash through an extended network of dealers and agents. It uses the agents’ mobile phones as the Point of Sale (POS) terminal for the recharge transactions and removes the need for scratch cards, vouchers, traditional POS devices or landlines to operate the service. The service will be provided via a network of multiple dealers and over 5,000 agents, including many new types of agent.