Ericsson shows off digital keys, virtual video solutions in product push

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Ericsson has showcased how digital keys could drive car sharing networks and launched a fully virtualised video processing platform.

The digital key was demonstrated during Lynk & Co's first exhibition of its app-based car sharing programme.

The key forms part of Ericsson's Connected Vehicle Cloud service that powers the car-sharing feature.

Cars are locked digitally, rather than through conventional physical keys. Through Lynk's platform, which uses the vendor's cloud service, and Ericsson's key, drivers can use their smartphone to remotely lock and give access to their vehicle.

The demonstration was held in Shanghai by Lynk, a sister brand to Volvo, and Ericsson.

Charlotta Sund, Head of IoT at Ericsson, said: "In combining our unique expertise in IoT and cloud with Lynk & Co's deep market understanding we have been able to jointly develop the secure and reliable platform they require to deliver on their brand promise.

"Our partnership also has positive impact on our core business by driving traffic in the networks we provide. This is the proof of our ability to drive business innovation in some of the new emerging industries we are exploring."

Meanwhile, the Swedish vendor unveiled its MediaFirst Management Controller and Encoding Live 8.1 products at the NAB Show in Las Vegas.

It claimed the solution sets the foundation for all-IP and cloud native delivery models, allowing operators to deliver the likes of ultra-HD, virtual and augmented reality and develop new sources of revenue such as dynamic ad insertion.

The solution can operate across any platform, with Ericsson citing the likes of pure software, common off the shelf server hardware and public and private cloud.

The management controller allows operators to deliver other Ericsson video processing products such as Encoding Live, On Demand, Packaging and Stream Processing through a centralised platform.

Its Encoding Live product allows operators to deliver content faster, more efficiently and deliver "more immersive" kinds of experiences to consumers, Ericsson claimed.

Elisabetta Romano, Vice President and Head of Media Solutions, Ericsson, said: "With these launches, Ericsson simplifies operations for content owners, broadcasters and service providers by enabling the move to complete virtualisation across the media processing delivery chain."